On-the-ground marketing, guerrilla marketing, live marketing, and even participatory marketing are all terms used to describe this marketing tactic. This method is essentially about audience participation and experience at its core. Product sampling, testing, trade fair or festival booths, major or small-scale events, or even mobile tours are all examples of experiential marketing efforts.
Brand activation is a successful technique since it aids in the development of trust among your target audience and potential buyers. Instead of hearing about the numerous advantages that this new product or service can offer, the consumer is experiencing it and witnessing those advantages firsthand. The audience receives the marketing message directly rather than through another channel or media that may appear one-sided.
This is also an opportunity to add value to people’s lives by providing them with knowledge they would not otherwise have access to.
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